DanceLife AlliancesYour Studio.
Elevated.
The membership built for studio owners who mean business
A self-guided, comprehensive program that empowers confident studio owners to unlock their full potential — with expert mentorship, business training, classroom resources, and a community spanning North America and Australia.
Everything your studio needs.
In one membership.
Hundreds of business seminars, teacher training sessions, and masterclasses available 24/7. Learn at your pace, on your schedule.
Personalized guidance from experienced studio leaders who understand your real challenges — at no extra charge.
Customizable marketing templates, studio handbooks, client agreements, curriculums, camp programs, and more.
Private Facebook group for continuous support and peer connection with studio owners across North America and Australia.
Over 15 exclusive deals on dance-related products and business tools — savings that pay for your membership many times over.
Discounted registration and an exclusive S.O.A. Day at the DanceLife Teacher Conference. Connect, learn, and grow in person.
Strategy for
every part of your studio
Live seminars every month plus an on-demand library built for real studio owners — not textbook scenarios.
- Delegation & leadership systems
- Marketing & enrollment growth
- Faculty development & retention
- Parent communication strategies
- Creative income streams
- Studio scaling & operations
- Business systems that run smoothly
Taught by people
in the trenches
SOA seminars are led by faculty, guest speakers, industry experts, and studio owners actively running their own businesses every day. That range of real-world experience is hard to duplicate anywhere else.
Why it works
Fresh ideas, real-world strategies, and timely guidance from some of the strongest voices in the field — delivered by people who understand studio ownership from the inside.
What $99 a month
actually gets you
Seminars and resources focused on leadership, systems, retention, marketing, staff development, and business scaling.
Learn from experienced leaders who understand studio ownership and can help you solve challenges specific to your situation.
Full classes, combinations, progressions, and practical classroom tools your teachers can use immediately — included with DTA.
We support the owner, their office, and their classroom through one membership built to strengthen the entire business.
Dance Teacher Alliance
is yours, too.
Every SOA membership now includes full Dance Teacher Alliance access. One membership supports both the business side and the classroom side of your studio — together, for the first time.
A vast range of teacher training, classroom concepts, combinations, progressions, and choreography for a variety of genres across all levels. Practical tools your team can use the very next day in class.
Genres Covered
Faculty Members Include
See it
for yourself.
Members at seminars, master classes, SOA Day, the DanceLife Teacher Conference, and everything in between.
What studio owners
are saying
I've been running my studio as a solo owner for 30 years. Five years ago I joined SOA and for the first time in 25 years I did not feel alone anymore. No one understands this business like other studio owners. Joining SOA, you find your people.
What I found at SOA was bigger and better than I could have expected. It is a group of kind, generous, creative and strong studio owners who go above and beyond to help each other. I have developed confidence in myself as a leader, beyond what I have ever felt before — all because of this incredible support system.
SOA has been a game changer for my dance studio. It's not just an organization; it's a community of like-minded professionals who are passionate about dance education. I'm grateful for the support and resources they provide, and I look forward to continuing this journey of growth and excellence together.
Preferred Partner
Discounts
Become a member to access these exclusive savings. Your membership will pay for itself.
One membership.
Unlimited potential.
$99 per monthIncludes full Studio Owner Alliance + Dance Teacher Alliance access.
Cancel anytime. No contracts. Just growth.
Add up to 6 Dance Teacher Alliance memberships for your teachers at just $20 per teacher per month. Once you add 6, additional faculty members are free.
No long-term contracts · Cancel anytime · Instant access